Factors of Tourism Destination Brand Equity and Verification for the Hierarchy of Effect
نویسندگان
چکیده
منابع مشابه
Brand Equity of Lahore Fort as a Tourism Destination Brand
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2009
ISSN: 1598-4877
DOI: 10.5392/jkca.2009.9.2.365